Optimisation strategy for Martech structures
In recent years, digital marketing has undergone several transformation processes that are mainly marked by 3 global trends: the dramatic increase of
Google has decided not to abandon third-party cookies, now what?
Recently Google, through the vice president of its Privacy Sandbox solution Anthony Chavez, published its intentions not to abandon third-party cookies and
Issue: Discrepancy Between Event Count and Key Event Count in GA4
Short Answer: If an event is not properly counted as a key event, it could be due to misconfiguration, data processing delays,
Let’s face it, your next Martech project will – most likely – have a negative ROI.
When it comes to marketing technology it is easy to fall for the positive expectations generated by the promises of performance and
How to stop spam traffic in Google Analytics 4
Short answer Google Analytics 4 does not have the same spam blocking tools as Universal Analytics, instead we have an automatic filter
Why is the “Session Manual Ad Content” dimension no longer accessible in the Traffic Acquisition report?
Short answer Recently the dimension “Session Manual Ad Content” is no longer available in the Google Analytics 4 traffic acquisition report. The
Why the audiences size in GA4 and Google Ads is different
Short answer The difference in audience size between GA4 and Google Ads is often due to differences in user identification methods, data
Why some pages are not showing up on my GA4 account
Short Answer The problem might be due to incorrect or incomplete Google tag implementation on some pages, or a delay in data
Google Signals: What is it & how to use it
Google Signals is a feature within Google Analytics that enhances the data collection and reporting capabilities by providing cross-device tracking and more
How to find out who is the Admin on the GA4 account
To find out who is the admin on a Google Analytics 4 (GA4) account, you need to have sufficient permissions in the
