Why some pages are not showing up on my GA4 account

Short Answer

The problem might be due to incorrect or incomplete Google tag implementation on some pages, or a delay in data processing by GA4. Ensuring consistent tag implementation across all pages and checking for any filters that might be excluding data are good starting points.

Step by Step Instructions to fix or diagnose

1. Check Tag Implementation on All Pages:
   • Ensure that the Google tag (gtag.js) or Google Tag Manager is correctly implemented on all pages of your website. Missing or incorrect tag implementations on some pages could lead to those pages not being tracked.
   • If you are using Google Tag Manager, check that the GA4 Configuration Tag is firing on all pages.
2. Use Tag Assistant or DebugView:
   • Use Google’s Tag Assistant browser extension to verify that the tag is firing correctly on each page.
   • Alternatively, use GA4’s DebugView to monitor real-time events from your browser. This can help confirm whether the pageview events are being sent from your phone.
3. Inspect Filters and Data Streams:
   • Check if any filters are applied that might be excluding data from certain pages.
   • Ensure that the correct data stream is associated with your website in GA4.
4. Review Page Paths:
   • Check if the URLs or page paths are being recorded correctly in GA4. Incorrect or missing page paths might result in pages not being reported.
5. Wait for Data Processing:
   • Remember that GA4 may have a delay in processing and displaying data. It’s possible the data might show up after some time.
6. Check for JavaScript Errors:
   • Look for any JavaScript errors on your website that might be interfering with the tracking code.

TL;DR

By methodically checking these areas, you should be able to identify why some pages are not showing up in your GA4 account. Remember, consistency in tag implementation across all pages and verifying that no filters are unintentionally excluding data are key. If after these checks the issue persists, you might want to consult with a web developer or a GA4 specialist for more technical troubleshooting.